Automate tracking your new competitors using N8N & ScrapingDog

How it works

• Runs weekly to pull keyword parameters from a Google Sheet.
• Uses those keywords to scrape Google search results via Scrapingdog.
• Scores each result for relevance using AI, keeping only those above 75.
• Visits selected result pages to extract product names and links.
• Filters out already-known competitors from the Google Sheet.
• Adds new product names and domains to the Competitors sheet.
• Sends a Telegram alert if new competitors are found.

Set up steps

• Requires Google Sheets, Scrapingdog API, OpenAI or OpenRouter credentials, and Telegram Bot setup.
• Import the workflow in n8n and connect credentials for all services used.
• Fill in the “Parameters” and “Competitors” sheets with expected structure.
• Takes ~20–30 minutes to connect accounts and test full run.
• Includes helpful setup notes inside the workflow using sticky comments.